Brand Story

Welcome to Pusher Street Clothing Co., where streetwear meets freedom and imagination.

 

Growing up in the dynamic and hustling streets of Shanghai and Tokyo, the founder Rebecca developed a deep fascination with subcultures and their unique aesthetics. As the internet redefines fashion, true inspirations have become rarer. PSC is a love letter to style.

 

Rebecca is an avid explorer and world traveler, seeking inspiration from various corners of the world. It was on one of these journeys that he discovered Freetown Christiania in Denmark, a self-proclaimed autonomous neighborhood, rebellious in its veins. The creative vibrancy immediately captivated him. Pusher Street was central to this commune, yet earlier in 2024, the street was no more. People were removed and cobble stones were dug up.

 

The spirit must live on. Dare to be different. Embrace self-expression. Refuse to be defined.

 

We are honored to have you on this incredible journey. Welcome to Pusher Street.

 

Photo shot by Rebecca in Pusher Street